May, 2014 |

Permalink Gallery
Top down TCS entries to update actual counts in IBM (Unica) Campaign

Enterprise Marketing Management, IBM Campaign, Marketing, Unica

Top down TCS entries to update actual counts in IBM (Unica) Campaign

Often times a person who plans the campaign has the target segments and corresponding offers outlined way before the actual targeting logic is developed.

If the imperative is for the entries to be done via the TCS in IBM Campaign (formerly Unica), one could follow the steps outlined below to update the TCS with counts.

To add a segment – […]

By Bobby Jacob|May 27th, 2014|Enterprise Marketing Management, IBM Campaign, Marketing, Unica|Comments Off

Permalink Gallery
Email Marketing Etiquettes

Email Marketing, Enterprise Marketing Management, Marketing

Email Marketing Etiquettes

In a world of competing attention streams how do you ensure your message is heard?
Analyze and Personalize. Analyze customer behavior and personalize your marketing messages.

A good email system like RadianMail should have the following features;

For additional details or information visit our website RadianMail.com

By Bobby Jacob|May 5th, 2014|Email Marketing, Enterprise Marketing Management, Marketing|Comments Off