About Bobby Jacob

Bobby is an EMM expert with experience in campaign setup and response tracking. He has worked extensively with decision support, data warehousing and business intelligence systems. Current areas of interest include big data and cloud BI. Specialties: Data Warehousing, Marketing Campaign, Modeling and Analytics.

Omni Channel Marketing Strategy

Marketing is now undergoing significant and rapid changes. Marketers are now moving away from the traditional “push-based” marketing and moving towards a better and more personalized marketing strategy. A multi-channel communication with the customer may seem to work, but from the customer viewpoint this is like speaking a different language through each one of the […]

By |October 5th, 2014|Analytics, BigData, Consulting, Customer experience Management, Enterprise Marketing Management, Marketing, Measurement, Uncategorized|Comments Off on Omni Channel Marketing Strategy

Top down TCS entries to update actual counts in IBM (Unica) Campaign

Often times a person who plans the campaign has the target segments and corresponding offers outlined way before the actual targeting logic is developed.

If the imperative is for the entries to be done via the TCS in IBM Campaign (formerly Unica), one could follow the steps outlined below to update the TCS with counts.

 

To add a segment – […]

By |May 27th, 2014|Enterprise Marketing Management, IBM Campaign, Marketing, Unica|Comments Off on Top down TCS entries to update actual counts in IBM (Unica) Campaign

Email Marketing Etiquettes

In a world of competing attention streams how do you ensure your message is heard?
Analyze and Personalize.  Analyze customer behavior and personalize your marketing messages.

 

A good email system like RadianMail should have the following features;

For additional details or information visit our website RadianMail.com

By |May 5th, 2014|Email Marketing, Enterprise Marketing Management, Marketing|Comments Off on Email Marketing Etiquettes

Can IBM Watson cure the big data conundrum?

“Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge: the serenity to accept the things we cannot predict, the courage to predict the things we can, and the wisdom to know the difference.”

–Nate Silver
Too much information?
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data […]

By |March 17th, 2014|Analytics, BigData, Customer experience Management, Enterprise Marketing Management, Watson|Comments Off on Can IBM Watson cure the big data conundrum?

Online Customer Experience Management

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including – higher conversion rates, incremental sales, lower customer service costs and increased customer satisfaction. They invest in web 2.0 technologies. They also invest in tools such as web analytics and Voice of Customer surveys. […]

By |March 7th, 2014|Customer experience Management, Marketing, Measurement|Comments Off on Online Customer Experience Management

Measuring effectiveness of Marketing

 
“You cannot improve what you cannot measure” Peter Diamandis.
Importance of sample size:
One of the most important aspects of marketing is to measure effectiveness of a specific campaign in achieving the stated goals. The most common method is to use statistical testing on the campaign results to determine if a difference is evident in the outcome. […]

By |February 28th, 2014|Marketing, Measurement|Comments Off on Measuring effectiveness of Marketing

Inbound Real Time Marketing at Customer Touchpoints

Social media channels like Facebook, Twitter, Linkedin, Google+ etc help you formulate and create a brand image with the help of outbound conversation with the customer. The flip side of the coin is represented by the inbound channels that customers come through like ATM’s, websites, call centers etc.

This article explores the use of Real time […]

By |February 18th, 2014|Enterprise Marketing Management, Marketing|Comments Off on Inbound Real Time Marketing at Customer Touchpoints

Marketing As A Challenge and An Opportunity

While marketing as a function has changed dramatically from the years past, there is an increasing array of methods to align your brand/company to its central marketing credo. These methods have received some major face lifts in recent years with the advancements in network-based technologies designed to connect marketers with social platforms, provide tools for […]

By |February 13th, 2014|BI, Consulting, Enterprise Marketing Management, Marketing|Comments Off on Marketing As A Challenge and An Opportunity