Omni Channel Marketing Strategy

Marketing is now undergoing significant and rapid changes. Marketers are now moving away from the traditional “push-based” marketing and moving towards a better and more personalized marketing strategy. A multi-channel communication with the customer may seem to work, but from the customer viewpoint this is like speaking a different language through each one of the […]

By |October 5th, 2014|Analytics, BigData, Consulting, Customer experience Management, Enterprise Marketing Management, Marketing, Measurement, Uncategorized|Comments Off on Omni Channel Marketing Strategy

Can IBM Watson cure the big data conundrum?

“Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge: the serenity to accept the things we cannot predict, the courage to predict the things we can, and the wisdom to know the difference.”

–Nate Silver
Too much information?
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data […]

By |March 17th, 2014|Analytics, BigData, Customer experience Management, Enterprise Marketing Management, Watson|Comments Off on Can IBM Watson cure the big data conundrum?

Online Customer Experience Management

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including – higher conversion rates, incremental sales, lower customer service costs and increased customer satisfaction. They invest in web 2.0 technologies. They also invest in tools such as web analytics and Voice of Customer surveys. […]

By |March 7th, 2014|Customer experience Management, Marketing, Measurement|Comments Off on Online Customer Experience Management