Omni Channel Marketing Strategy

Marketing is now undergoing significant and rapid changes. Marketers are now moving away from the traditional “push-based” marketing and moving towards a better and more personalized marketing strategy. A multi-channel communication with the customer may seem to work, but from the customer viewpoint this is like speaking a different language through each one of the […]

By |October 5th, 2014|Analytics, BigData, Consulting, Customer experience Management, Enterprise Marketing Management, Marketing, Measurement, Uncategorized|Comments Off on Omni Channel Marketing Strategy

Online Customer Experience Management

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including – higher conversion rates, incremental sales, lower customer service costs and increased customer satisfaction. They invest in web 2.0 technologies. They also invest in tools such as web analytics and Voice of Customer surveys. […]

By |March 7th, 2014|Customer experience Management, Marketing, Measurement|Comments Off on Online Customer Experience Management

Measuring effectiveness of Marketing

“You cannot improve what you cannot measure” Peter Diamandis.
Importance of sample size:
One of the most important aspects of marketing is to measure effectiveness of a specific campaign in achieving the stated goals. The most common method is to use statistical testing on the campaign results to determine if a difference is evident in the outcome. […]

By |February 28th, 2014|Marketing, Measurement|Comments Off on Measuring effectiveness of Marketing