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The videos presented on this page discuss the latest trends in enterprise marketing management and business analytics. Click the play option to watch an individual video. For more on a video subject, click the ‘Read more on this topic’ link provided with each video.
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Popular Topics
Cross-Channel Marketing Optimization
Customer Experience Management
Predictive Marketing Anaylitics
Business Intelligence
Video #1
 IBM Enterprise Marketing Management Overview |
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| IBM’s Enterprise Marketing Management suite serves as the marketing optimization platform marketers need to coordinate all aspects of marketing. |
Video #2
| IBM Cross-Channel Marketing Optimization |
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| Increase personalization of all marketing messages and coordinate marketing across all marketing channels. |
Video #3
| IBM Customer Experience Management |
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| See why online Customer Experience Management is so important, and how IBM Tealeaf solutions can help. |
Video #4
| IBM Cognos 10: Business Intelligence |
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| IBM Cognos Business Intelligence provides reports, analysis, dashboards and scoreboards to help support the way people think and work when they are trying to understand business performance. You can freely explore information, analyze key facts and quickly collaborate to align decisions with key stakeholders. |
Video #5
| IBM Predictive Customer Analytics |
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| Predictive analytics helps organizations anticipate change so that they can plan and carry out strategies to improve outcomes. By applying predictive analytics solutions to data, organizations can uncover unexpected patterns and associations and develop models to guide front-line interactions. |