Read White Papers

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Below are a number of key white papers covering the Enterprise Marketing Management, Business Intelligence and Predictive Marketing Analytics space. White papers are categorized by posted date with the most recent papers at the top of the page.

Be sure to check back periodically as we are updating this section often with new papers. For older white papers, visit our White Papers Archive link on the right for more.

If you have further questions or are looking to start your own project, reach out to us and let’s chat.

Popular Topics

Want to know more? Visit one of these links to dive in deeper into popular topics.

Cross-Channel Marketing Optimization
Customer Experience Management
Predictive Marketing Anaylitics
Business Intelligence

 

Advanced Real-Time Marketing With IBM® Interact
Post Date: Feb. 26, 2014Marketers are now recognizing the advantages of connecting with customers on their own terms — during those moments when customers and prospects contact them. But how can marketers apply the same analytic rigor to marketing through inbound channels as they typically do for outbound campaigns?IBM® Interact allows marketers to personalize in real time the experience of customers interacting with websites, call centers and other inbound marketing channels. Combined with IBM Campaign, Interact enables inbound and outbound marketing to be coordinated into a single strategy for building customer relationships, using a single technology platform.
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Five Ways to Create And Optimize Your Personalization Programs
Post Date: Feb. 18, 2014Learn about the keys to using Personalization to engage, acquire and retain site visitors; 5 steps for creating, implementing and optimizing personalization programs; and the questions to ask yourself when evaluating and reassessing your personalization program. With the right tools and a strategic approach, you can put rich data to work to deliver product recommendations and personalize your site and emails with highly relevant recommendations and communications based on the visitor's interest.
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Unlocking The Power of Unstructured Data
Post Date: Feb. 18, 2014Think structured data is best for evaluating patient trends? Think again. Learn the value of unstructured data and how using predictive analytics can help save lives while cutting costs. This white paper is presented by IDC Health Insights and IDC’s Search & Discovery Technologies research practice, and sponsored by IBM. The objectives were to gain insights into: The value of analyzing and mining unstructured data; the changes and opportunities that mining unstructured data will create for healthcare organizations; and how healthcare organizations are already using this new approach to reveal insights in patient care.
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Leveraging Smart Technology to Deliver The Future of Healthcare
Post Date: Feb. 14, 2014Re-admission prevention starts with data. Read this Frost & Sullivan white paper discussing how you can better manage high-risk populations using analytics and explore how advanced analytics-enabled care management solutions are used to facilitate the process of determining the optimal intervention, coordinating information flow, and prompting steps within an approved 'digital care plan' or protocol. The paper also discusses standard workflows to improve care coordination, enhance care management, measure and maximize productivity across the care continuum, and maintain cost controls.
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Five Steps to Embedding Business Analytics Into Your Organizational Processes
Post Date: Feb. 11, 2014Many businesses have essential processes that cross multiple departments, yet are disconnected — creating a lack of visibility for decision-makers into what is occurring not only in their functional areas, but throughout the organization. IBM business analytics solutions for process analytics can help improve operations in almost any industry segment, from manufacturing to banking, retail or health care. Because they are flexible and scalable, they work equally well for small to mid-sized companies or global enterprises.
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Mobile Marketing: The Time is Now!
Post Date: Feb. 3, 2014Need to connect with mobile-saavy customers? Look no further than IBM’s Enterprise Marketing Management suite for the answers to your mobile marketing woes. Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue. This white paper looks into how to gain customer insight into who is using which devices and how; matching mobile users to messages in one coordinated effort that directs the most appropriate offers and messages to the most receptive segments and individuals; combining real-time decision making with mobile's geo-location capabilities to target customers; and leveraging mobile marketing as part of a broader interactive marketing framework spanning all inbound and outbound interactions.
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