March, 2014 |

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Can IBM Watson cure the big data conundrum?

Analytics, BigData, Customer experience Management, Enterprise Marketing Management, Watson

Can IBM Watson cure the big data conundrum?

“Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge: the serenity to accept the things we cannot predict, the courage to predict the things we can, and the wisdom to know the difference.”

–Nate Silver
Too much information?
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data […]

By Bobby Jacob|March 17th, 2014|Analytics, BigData, Customer experience Management, Enterprise Marketing Management, Watson|Comments Off

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Online Customer Experience Management

Customer experience Management, Marketing, Measurement

Online Customer Experience Management

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including – higher conversion rates, incremental sales, lower customer service costs and increased customer satisfaction. They invest in web 2.0 technologies. They also invest in tools such as web analytics and Voice of Customer surveys. […]

By Bobby Jacob|March 7th, 2014|Customer experience Management, Marketing, Measurement|Comments Off