Omni Channel Marketing Strategy

Marketing is now undergoing significant and rapid changes. Marketers are now moving away from the traditional “push-based” marketing and moving towards a better and more personalized marketing strategy. A multi-channel communication with the customer may seem to work, but from the customer viewpoint this is like speaking a different language through each one of the […]

By |October 5th, 2014|Analytics, BigData, Consulting, Customer experience Management, Enterprise Marketing Management, Marketing, Measurement, Uncategorized|Comments Off on Omni Channel Marketing Strategy

Marketing As A Challenge and An Opportunity

While marketing as a function has changed dramatically from the years past, there is an increasing array of methods to align your brand/company to its central marketing credo. These methods have received some major face lifts in recent years with the advancements in network-based technologies designed to connect marketers with social platforms, provide tools for […]

By |February 13th, 2014|BI, Consulting, Enterprise Marketing Management, Marketing|Comments Off on Marketing As A Challenge and An Opportunity