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Radian Consulting brings 20 years of experience in the technical consulting space as a full service consultancy.

We have worked closely with a number of Fortune 500 firms to evaluate and implement best of breed marketing tools with a focus on business intelligence, campaign management, and predictive marketing analytics.

Our consultants will partner with your marketing team to provide you with the most effective end-to-end solutions empowering your marketing personnel with state of the art technologies designed to transform your business.

As an IBM partner, we focus on the IBM suite of marketing products for Enterprise Marketing Management (EMM), Business Intelligence (BI) and Predictive Analytics. To learn more about what is offered with each of these modules, see the further description of each one listed below. For more from IBM, visit our IBM Showcase page.

Areas of Expertise

  • Requirements analysis for marketing campaigns
  • Database & data mart design
  • Direct marketing program design
  • Customer segmentation to identify needs & competitive advantage
  • Report setup & configuration
  • Predictive analytics to guide front-line interactions
  • Business Intelligence for smarter marketing

Our IBM Services

IBM EMM Electronic Marketing Management Chicago

Enterprise Marketing Management

  • Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels
  • Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates
  • Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel
  • Discover and react in real time to how consumers are interacting with your brand
  • Improve decision making and optimize marketing performance and productivity
  • Optimize ebusiness by eliminating the obstacles that block successful conversions or completion of business processes
>> Learn More

IBM predictive analytics software for marketers

Predictive Analytics

  • Transform data into predictive insights to guide front-line decisions and interactions
  • Predict what customers want and will do next to increase profitability and retention
  • Maximize the productivity of your people, processes and assets
  • Detect and prevent threats and fraud before they affect your organization
  • Measure the social media impact of your products, services and marketing campaigns
  • Perform statistical analysis including regression analysis, cluster analysis and correlation analysis
>> Learn More

IBM business intelligence marketing software

Business Intelligence

  • Import, merge and analyze data on your desktop, including personal files, historical business intelligence, databases and more
  • Build custom dashboards and applications without scripting to see data in a way that makes sense to you and your business
  • Optimize outcomes through what-if analysis any time – even when you are not connected to a server
  • Create compelling visualizations to help you deliver insights in the most meaningful and understandable way for your role or organization
  • Support collaboration and action at the team or enterprise level
  • Choose business analytics that grows with you
>> Learn More

Ready to get started? Call us at 630-225-1218 or email us today.