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Inbound Real Time Marketing at Customer Touchpoints

Social media channels like Facebook, Twitter, Linkedin, Google+ etc help you formulate and create a brand image with the help of outbound conversation with the customer. The flip side of the coin is represented by the inbound channels that customers come through like ATM’s, websites, call centers etc.

This article explores the use of Real time […]

By Bobby Jacob|February 18th, 2014|Enterprise Marketing Management, Marketing|Comments Off

Marketing As A Challenge and An Opportunity

While marketing as a function has changed dramatically from the years past, there is an increasing array of methods to align your brand/company to its central marketing credo. These methods have received some major face lifts in recent years with the advancements in network-based technologies designed to connect marketers with social platforms, provide tools for […]

By Bobby Jacob|February 13th, 2014|BI, Consulting, Enterprise Marketing Management, Marketing|Comments Off