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Online Customer Experience Management

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including – higher conversion rates, incremental sales, lower customer service costs and increased customer satisfaction. They invest in web 2.0 technologies. They also invest in tools such as web analytics and Voice of Customer surveys. […]

By |March 7th, 2014|Customer experience Management, Marketing, Measurement|Comments Off on Online Customer Experience Management
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Marketing As A Challenge and An Opportunity

While marketing as a function has changed dramatically from the years past, there is an increasing array of methods to align your brand/company to its central marketing credo. These methods have received some major face lifts in recent years with the advancements in network-based technologies designed to connect marketers with social platforms, provide tools for […]

By |February 13th, 2014|BI, Consulting, Enterprise Marketing Management, Marketing|Comments Off on Marketing As A Challenge and An Opportunity
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