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The videos presented on this page discuss the latest trends in enterprise marketing management and business analytics. Click the play option to watch an individual video. For more on a video subject, click the ‘Read more on this topic’ link provided with each video.

If you have further questions or are looking to start your own project, reach out to us and let’s chat. Be sure to check back periodically as we are updating this section often with new videos.

Popular Topics

Want to know more? Visit one of these links to dive in deeper into popular topics.

Cross-Channel Marketing Optimization
Customer Experience Management
Predictive Marketing Anaylitics
Business Intelligence


Video #1

IBM Enterprise Marketing Management Overview
IBM’s Enterprise Marketing Management suite serves as the marketing optimization platform marketers need to coordinate all aspects of marketing.
>> Read more about this topic



Video #2

IBM Cross-Channel Marketing Optimization
Increase personalization of all marketing messages and coordinate marketing across all marketing channels.
>> Read More about this topic



Video #3

IBM Customer Experience Management
See why online Customer Experience Management is so important, and how IBM Tealeaf solutions can help.
>> Read more about this topic



Video #4

IBM Cognos 10: Business Intelligence
IBM Cognos Business Intelligence provides reports, analysis, dashboards and scoreboards to help support the way people think and work when they are trying to understand business performance. You can freely explore information, analyze key facts and quickly collaborate to align decisions with key stakeholders.
>> Read More on this topic



Video #5

IBM Predictive Customer Analytics
Predictive analytics helps organizations anticipate change so that they can plan and carry out strategies to improve outcomes. By applying predictive analytics solutions to data, organizations can uncover unexpected patterns and associations and develop models to guide front-line interactions.
>> Read more on this topic


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